The Money Godmother's Blog

It seems parents are doing more talking about money with their kids these days–at least those answering the annual survey from T.Rowe Price do.

Released last week, the survey revealed that 46% of parents are having more conversations with their kids about money compared to a year ago. Additionally, about half, or 48%, of parents spent about the same amount of time talking with their kids about money as they did last year.

Top reasons for the increase in conversation?

• 38% said their children can understand more and need to learn.

• 17% said the economy or a change in their financial situation prompted the conversations.

From the kids’ perspective, the most popular topics are saving, how to make money, and allowances. Yet, 45% of kids didn’t know or couldn’t name a money topic they wanted their parents to discuss. When asked where they turn for answers about money, a majority (54%) of kids said they go to their moms first. About 40% go to their dads first.

But when it comes to discussing specific family finances, most parents say they avoid the details–nearly one third will avoid that discussion.

How does the survey compare to what happens in your family?

According to Bankrate.com, as many as 72 million American consumers would save on groceries, doctor’s visits, and health insurance premiums if they would just eat better.

According to Bankrate.com, as many as 72 million American consumers would save on groceries, doctor’s visits, and health insurance premiums if they would eat better.

Credit, credit, credit.

We hear a lot about credit and debt, creditworthiness, credit history, credit scores. Just how are Americans handling the changing credit scene? It seems consumer credit behavior is steady.

FICO, the agency that many organizations turn to for credit scoring, has done some research on what’s happening with credit scores since the economic downturn. There are almost as many Americans with improving credit scores as there are Americans with declining scores.

Most bank risk managers surveyed by FICO in the third quarter of 2011 were pessimistic. Those surveyed anticipate more consumers will be delinquent with residential mortgages, auto loans, credit cards, and student loans.

According to FICO, consumers whose credit scores dropped recently are much different than those whose scores dropped early in the economic crisis. Mortgage pressures were not as much of a factor in severe delinquencies than formerly assumed.

FICO research shows “consumers who defaulted after 2008 look more like good consumers than those who defaulted between 2005-2007. They were on the books longer, had fewer months of minor delinquency prior to the default, and have higher scores even after the default. They also defaulted for more money: The average balance on defaulted accounts in 2008-2010 was $5,543 compared to $4935 in 2005-2007.”

Free shipping.

It’s one of consumers’ favorite holiday promotions. And, according to the National Retail Federation’s (NRF) recent survey, 9 out of 10 retailers plan to tap that craving. If shipping is free, it appears about 36% of us will spend more online. So retailers are also boosting their online presence to gain favor with consumers who are  shopping more online.

To that end, the survey reveals that consumers will use social media to get information about sales and promotions–about 29% will check a retailer’s Facebook page, and about 65% will read customer reviews on the company website.

So many more retailers–51%–said they have invested significantly in optimizing their websites, and 35.3% are using QR codes in offline advertising, such as magazines. Nearly 75% beefed up Facebook and Twitter accounts in advance of the holiday rush, according to the NRF survey of 1,685 consumers conducted by BIGresearch.

According to Pam Goodfellow, Consumer Insights Director, BIGresearch, “These days, most people want to shop around all season long, using their smartphones to scan items in stores and compare prices, retailers’ websites to find store locations to scope out gift ideas, and tablets or laptops to shop from the convenience of their home.”

(NRF is the world’s largest retail trade association, representing all types and sizes, including chain restaurants in the U.S. and more than 45 countries.)

This is an excerpt from an article by Alexis Mattera, which appeared at www.scholarships.com, August 12…

…According to survey conducted by the U.S. Public Interest Research Group, seven out of 10 undergraduate students reported not buying one or more textbooks because the cost was too high. How high? The Government Accountability Office estimated textbooks cost a quarter of the average state college tuition (three-fourths at community colleges) and the U.S. PIRG revealed textbook prices have risen faster than overall inflation with a 22-percent uptick in the past four years.

For students, this means some serious money management is in order. “Generally what we get from students is ‘Yeah, it’s only a few dollars, but it could be my dinner,’” said Jessica Bruning, a student at Iowa State University. “It adds up pretty quickly.” The survey also revealed four out of five students said new editions prevented them from purchasing cheaper used books and half cited bundles or custom editions as the culprits for increased costs.

The good news – yes, there is some! – is that groups like Textbook Rebellion, Campus Progress and even individual professors are doing their part to keep textbook costs from negatively impacting students’ college experiences. “Better options are out there,” said Nicole Allen, textbooks advocate for the Student PIRGs. “Between used books, rental programs and long-term alternatives like open textbooks, we have the tools we need to make textbooks affordable for more students.”

Do you know college students who aren’t buying their textbooks?

Entrepreneurs are an optimistic bunch.

A recent study by the Kauffman Foundation reveals that about 3 million jobs are created annually by start-up businesses. They might be part-time and they might not be located in a fancy building, but nevertheless, these jobs count.

I’ve heard some say that more businesses begin during a recession when people lose their jobs. Yet research shows the self employment rate is fairly steady through economic ups and downs.

According to the Center for Rural Entrepreneurship, the rate of growth for entrepreneurship has been slightly higher in rural areas than urban areas. Who’s adding workers where you live?