No doubt about it, Halloween is a profitable event for retailers.
Candy sales alone account for more than $2 billion, according to the National Confectioner’s Association (NCA).That translates to about 600 million pounds of candy handed out by about 75% of American households on the big night.
What does the average household spend on Halloween candy? About $15…and much of it is consumed by the buyers rather than given to visiting little ghouls. Plus, 81% of parents admit that they take candy from their kids’ Halloween haul, according to the NCA’s 2013 consumer survey of 1,335 adults.
Trick or treat?!